Brands and companies that manage to find the right balance between paid and unpaid content will therefore be most successful in the coming years. Podcasting is a form of ‘human marketing’. This will become increasingly important in the future. Telling real stories plays a role in building a long-term relationship with the target audience. A podcast is a unique way to share your own story, message and knowlge with your supporters. That is why I expect authenticity in the form of individuality and unique concepts to increase. Trend : niche podcasts A niche podcast is made about a specific topic or for a small target group. For example, Erasable is an American podcast about pencils. And in the Netherlands there are no less than three podcasts especially for amusement park enthusiasts.

Power Is Even Greater

The Dutch Podcast Research ( ) already conclud: ‘Serve your niche, not the whole of the Netherlands’. And futurist Igor Beuker said during the Podcast Summit in Saudi Arabia Phone Number Small podcasts can also do very well. Niches where very specific topics are discuss by experts who don’t get airtime or space elsewhere. Then you are not very big, but for a very small interesting target group. They are waiting for the next one to come out. Sometimes small is very good: go niche, go big or go home.

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If You Give The Reader A Valuable Reason

Because there are relatively few different podcasts, relatively few niches are still occupi. That is why an increase in the number of niche podcasts is expect this year, but also in Consumer Lead the period after . Trend  innovation Platforms, hosts, and other podcast-relat businesses are evolving at a rapid pace to benefit from the growth in the market. This makes creating podcasts easier and easier. It also makes it easier for listeners to find it. A few years ago, Spotify was still a clos platform where music was mainly stream. Now the company no longer hides its growth expectations and ambition for podcasting.

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