If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your Japan Phone Number stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things about your product, on the other hand? That’s a different story altogether. When it comes to influencer marketing and influencer campaigns, it all boils down to this one magical word: Authenticity. Think about it: 86% of the Japan Phone Number most popular beauty videos on YouTube are made by influencers (as opposed to the 14% which are made by beauty brands). It’s crystal clear: People prefer consuming content by influencers (whom they can relate to!) as opposed to doing the same by faceless, soulless corporations.

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Want to jump on the bandwagon, and start working with influencers to promote your products? In this article, you’ll learn all about how to Japan Phone Number find, reach out to, and work with influencers. The best part? You don’t need to have a huge marketing budget to embark on your first influencer campaign. Let’s dive right in! Finding Influencers The first step is to look for influencers who are a good fit for your brand. No idea where to get start? Here are a few options! 1: Your Personal Network Go ahead and stalk your friends and acquaintances (even your high school classmates whom you haven’t seen in ages). You might just find a couple of Japan Phone Number newly minted influencers in the mix. Once you’re done, repeat the same stalking process, but now turn your attention to your friends’ friends instead.

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Take it from me: the world is a super small place. That influencer who posts on-point #OOTDs, and keeps popping up on your ‘Explore’ feed on Japan Phone Number Instagram? She’s probably your high school friend’s ex-girlfriend. Or your cousin’s spin class buddy. Or your mom’s friend’s daughter. You get the point. Get the 7-Step Content Marketing Checklist for Ecommerce [DOWNLOAD] 2. Influencer Platforms Once you’ve sifted through your personal network, the next place to turn to is influencer platforms such as Influence.co. pasted image 0 29 These platforms are pretty awesome, in terms of functionality. They let you search for influencers based on Japan Phone Number their follower count, location, and more. pasted image 0 28 Plus: you can sign up for their basic plan for free. What’s not to love? 3. Search Using Hashtags This one’s pretty straightforward.

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