The facebook-owned app has already started testing its whatsapp pay feature. Instant messaging apps have become almost essential for millions of people. Currently it is difficult to find a smartphone or computer that does not have an application of this type and. If we had to mention any, we must refer to whatsapp. Since it is the with the largest user base and penetration worldwide. In fact, according to data published in statista. We find that the instant messenger is the second platform for social interaction with the largest number of users. More than 1,300 registered users- only below facebook and. Of these, 53 percent connects more than once a day.
Nstant Messaging Apps Have Become Almost Essential for
Its level of penetration and use are just some of the reasons why Facebook, since it bought the dj email database application in 2014 -in a deal valued at 19.3 billion dollars- has not stopped presenting changes with the aim of making it more profitable. in marketing matters and more compatible with both Facebook and Instagram. One of the functions that it is working on and that has been talked about for a few weeks is Unified Payments Interface (UPI) , also referred to by some media as WhatsApp Payments, which will allow mobile payments (P2P) to be offered between users within the application. In fact,
Its Level of Penetration and Use Are Just Some of the Reasons
we recently discussed that they were already working on a beta version in India. This week it was confirmed that it is already working in the Asian country through the latest update of the app on both iOS and Android. WhatsApp Pay-WABetaInfo-03 Image: Twitter via @WABetaInfo The functionality of WhatsApp Pay is to allow the sending of money between users of the same application , although this does not apply to merchant or business accounts, but between “conventional” users. This merger works with the support of UPI (Unified Payments Interface), a money transfer service shared by the main financial entities in the country;State Bank of India, ICICI Bank, HDFC Bank, and Axis Bank, among them. Some images are already beginning to circulate in various media that show a little how WhatsApp Pay works and,