Create a mug with the same frog but with a Santa hat on it. Go ahead and send an email about this limited edition mug to everyone who bought your froggie mug before. I’d buy that mug. I’d buy that mug in a heartbeat. Here’s an email sent by Amazon a week before Thanksgiving: they know what their customers will need soon. Screenshot showing thanksgiving email sent by amazon St. Patrick’s Day is around the corner, and you run an ecommerce store that sells handmade bracelets.
Paddy’s is kind of a big
Come up with a green bracelet with a four-leaf clover on it, and sell it to your customers. Let’s amp that up a little more and send a custom email about this bracelet to Germany Phone Number every customer of yours from Massachusetts. Run an Instagram ad for people in Massachusetts. You know, St. Paddy’s is kind of a big deal up in Massachusetts, especially Boston. You need to understand your customers’ behavior, segment them based on this, and sell to them accordingly.
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If you’d like a worksheet that you can fill out and that will help you realize some super-custom, awesome things you can do for your customers, click the button below. Get The Behavioral Segmentation Worksheet TAILOR YOUR PRODUCTS TO YOUR CUSTOMERS’ NEEDS Once you have more data about your customers, such as the benefit they receive from your products or their usage habits, or when they want to purchase more from you.