aWhen defining a marketing strategy for an online store, the first thing to do is define the target audience for the campaigns. In this sense, we find two great types of businesses: B2C and B2B. On this occasion, we want to talk about B2C or Business to Consumer, what it is and how this system works. What is B2C? 5 factors that characterize B2C businesses Differences between  companies Try Shopify for free to create your online store. Without credit card, easy and intuitive. Email address Email address What is B2C? Also known as “business to consumer” , B2C is a commercial practice carried out by companies or businesses that sell to final consumers without intermediaries.

Factors that characterize B2C

This also means that the attention that the brand can give to users is decisive for its growth and sales. Among the factors that characterize Business to Consumer businesses, the most important are: The emotional factor  stands out for directly appealing to the emotions of customers. Considering that it is a model where customers usually make Egypt Phone Number purchases for their own consumption, the emotional factor to encourage acquisition is one of the most relevant. Social selling By seeking to social networks become the scenario par excellence for B2C stores, in order to publicize their products and services and reach their potential customers. Accessibility By appealing to direct sales, brands build a structure that allows customers to easily find and contact them.

Differences between B2C and B2B

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That said, some of the main differences between one model and another are the following The public The B2C public. As we have seen previously, is made up of final consumers. Meanwhile, the B2B are other companies that  Consumer Lead  can benefit from. The products or services that are offered. This leads to fluctuating demand from B2B companies. It is directly related to changes in consumer impacts the supply chain. On the contrary, in B2C stores, the demand tends to be more stable. Since it is made up of end customers who can be replaced or expanded. The purchase process The purchasing process of the the risk study. The approval of the budget, the contact with suppliers, the negotiation. The sale and the post-sale. On the contrary  model tends to be simpler.

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