For many companies generation z represents enormous potential to. Grow their businesses, according to figures from ibm, these .Young people born between 1995 and 2012. Reach an estimated purchasing power that reaches 44 billion dollars. This is a group with habits very the digital world. However, when it comes to purchases the same ibm study indicates that 67. Percent prefer to go to physical points. In addition to this. They have other qualities that can present .Challenges for brands, such as those pointed out by hootsuite. Which dictate that they pay too much attention to their public and private. Identities on social networks, resist advertising easily .
For Many Companies, Generation Represents Enormous
But yes they want engagement from brands. This last point is key and that is .Why here we share some ways to connect with them from social .Networks create interaction opportunities according to a. Study cited by twitter, which was carried out by ad reaction. Members of this generation are more receptive to Bahrain WhatsApp Number Marketing Lists brands. This means that they may be more willing to participate with them and. Without a doubt, such an aspect is very grateful for signatures. It is for the above that it is necessary to develop content. And campaigns that encourage participation so that they. Can take action. Elements such as surveys questions, chat. Among others, are highly consider their ideas following what. in the previous point. That same receptivity so that they contribute ideas on 2 fronts.
This Is a Group With Habits Very Attached to the Digital World
The first in the development of ideas for content and the second in the development of ideas for new products. After all, it is about the target that you want to reach and today the consumer is the one who draws the line that brands must follow, this can even apply to members who are not of the generation. Take into account the frequency of posts When we talk about Generation Z, it is necessary to highlight the fact that they spend a large part of their time on social networks and on the Internet in general. Forbes data indicates that up to 74 percent of their free time is online, and Social Media Week complements this data indicating that 44 percent of the members of the generation check their social networks every hour. The opportunity that this represents is to impact them with the content at the most appropriate moments and to determine them,