Data from pwc shows that video advertising grows 46 percent year over year. In addition to the fact that more than 50 percent of the profits. Of google and facebook come from advertising. Data from pwc shows that video advertising grows 46 percent year over year. In CIO& CTO Email List addition to the fact that more than 50 percent of the profits of google and. Facebook come from advertising. Furthermore, cisco systems revealed months ago that .The video format was becoming the favorite for advertisers.

Data From Pwc Shows That Video Advertising Grows

which will account for 80 percent of all Internet traffic. According to Cisco, brands are betting on videos that can become viral and for this they are betting on testimonial content, live streaming, brand videos, blogs, product promotions, among the most important. Estimates seem to CIO& CTO Email List have increased, as the Media Rating Council reports that by 2020, 82 percent of web traffic will come from online video, while Facebook content will be “all video” by 2021. In addition, it refers that YouTube will continue to modify its advertising formats, the classic pre and mid-roll, while Facebook will have to eliminate its ads that interrupt videos and live streaming at some point. In addition,

Estimates Seem to Have Increased, as the Media Rating

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more than 66 percent of YouTube videos have pre-roll ads, and the trend for this 218 will be that these videos last 5 seconds. Previously, eMarketer noted that 70 percent of marketers believe brands will jump to video because other content causes them to CIO& CTO Email Listworry about viewability, click fraud, or bots. Even some outlets like The Economist and Financial Times would try to produce almost as many videos as print publications. Although another unfortunate trend for print media would be that their circulation would decrease and their digital content would increase.

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