With the arrival of MUM in , some things will also change. With MUM, Google wants to use AI to answer the user’s question without referring to a website. The algorithm then compiles its own answers bas on information from various websites. It remains to be seen what effect this will have on content. And whether structur data can be us in the same way. . Play on Image Search Images are becoming increasingly important within the SERP. We see them in advertisements and organic search results, but some of the users also search via the ‘Images’ tab in Google. Google is also busy with images outside the SERP. An important channel is Google Discover, where you can also be visible through SEO. Make sure that the images on the website are optimiz to also get higher rankings via image search.

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A few tips to optimize images: Use PNG, JPEG or WebP image formats. Make sure that the images on the website are not too large . This can slow down your website. For Google Discover it is important to use high quality images. Use large images that are max px wide and the Make sure the Brazil Phone Number images are original, work less often with stock photos. The name of the image is important. Make sure that the most important keywords come back here. Note that the name of the file does not become a collection of all important keywords. Write an SEO friendly alt text.

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Describe the image and include the right keywords that also have something to do with the image. The file path is important. Make sure you don’t put all images in a Consumer Lead generic folder, for example create subfolders per category. Make sure the images are mobile friendly. How will you make an impact through SEO? Due to the many updates, it is clear that the SEO specialist is not doing the same work as a few years ago. It is important to keep abreast of developments within the SERP and to think ahead. Take a look at the search results for America for example.

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