Google if these spaces fail to improve its credibility As reported by various media, Unilever -considered one of. The largest of consumer products in the world- threatened to withdraw its advertising from. Technological platforms such as Facebook. YouTube, Google or Twitter if these digital spaces fail to combat. Tangible the problems of spreading fake news, hate speech and radicalism. In said document, the company that owns brands such as Dove. Lipton and Ben & Jerry’s, in the.

Media Such as Cnn Reported That This Position Will Be the.

voice of its marketing representative, affirms that “it will not invest in platforms or environments that do not protect our children or that create division in society , and promote indignation or hatred”, while referring that “we cannot continue to prop up a digital supply chain that is buy phone number database malaysia sometimes little better than a swamp in terms of transparency”. According to the prepared speech, the firm’s marketing actions.”will prioritize investing only in responsible platforms.

In Said Document, the Company That Owns Brands Such as Dove.

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intentions to double its brand efficiency savings and marketing investment to between €1 billion and €2 billion.  It also plans to cut the number of creative agencies it works with globally by half, after an internal audit found it to be 3,000 agencies. widespread trust issue The feint carried out by Unilever is not minor and adds to the battle that P&G has had for a couple of years with digital advertising platforms, where transparency and responsible content are the great demands. The impact could be more than important in the advertising environment. Until 2015, figures published by Statista indicate that Procter & Gamble was the main advertiser in the world with a budget dedicated to this area estimated at 10.4 billion dollars

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