Unilever threatened to withdraw its advertising from technological platforms such as Facebook and Google if these spaces failed to improve its credibility. As reported by several media, Unilever -considered one of the. Largest manufacturers of consumer products in the world- has refused to withdraw its a.Dvertising from technological platforms such as Facebook. Youtube, Google or Twitter if these digital spaces fail to. combat effectively tangible the problems of propagation of fake news, hate speeches and radicalism.
As Reported by Various Media, Unilever -considered One of.
In that document, the company that owns brands such as Dove, Lipton and Ben& Jerry’s, in the voice of australia mobile number database its marketing representative, states that “it will not invest in platforms or environments that do not protect our children what create division in society, and promote indignation u hate ”, while referring that “we can’t keep pointing out a digital supply chain that is sometimes a little better than a swamp in terms of transparency”. Since last year, Unilever has revealed its intentions to double the efficiency gaps of its brand and its marketing investment, between one thousand and one thousand million euros. The company’s strategy consists of reducing the number of advertisements by 30 percent. ,
In That Document, the Company That Owns Brands Such as Dov.
in addition to the frequency with which it shows advertisements at 10 percent. Unilever is not minor and joins the battle that for a couple of years P&G maintains with the digital advertising platforms, where transparency and content are responsible for the great demands. The impact could be more than important in the advertising environment. Until 2015, figures published by Statista indicate that Procter & Gamble was the main advertiser in the world with a budget dedicated to this area estimated at 10.4 billion dollars;