This number has increas by in years. also order products from abroad. On average, an average Italian spends € a year on online shopping. Customer characteristics When it comes to age groups, the most common ecommerce customers are between and years old. Interestingly, the differences between individual generations are really small and do not exce percentage points. The percentage of people who made an online purchase last year is similar in each category and amounts to about . customer characteristics Men dominate among ecommerce customers.
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This is evident both in terms of the percentage of online buyers and those who use digital technologies to support payments. The largest discrepancy about percentage points is visible among people making online purchases, using electronic banking and paying bills online. General ecommerce industry trends in Latest Mailing Database Italy Industry trends The most money . billion dollars a year, Italians spend on online shopping in the fashion segment. Second in line is electronics $ . billion. It is also the last category to exce billion. It is worth noting the percentage increase in expenses on an annual basis, which also occurr during the pandemic.
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During this time, Italians spent more on food and more on drinks. but it does not mean that the others have record declines. General trends In terms of ecommerce turnover by market sector, leisure ( . ) and tourism ( ) play the main role in Italy. These two segments together account for almost of the total. . is generat by shopping centers, . by insurance, . by electronics, . by food, and . by publications. Below one per cent were home and furniture and health and beauty. Trends Taking into account the frequency of online purchases, of Italians who have made any order in the last Consumer Lead months spent their money on consumer goods at least once a month.