I expect the number of brands that focus on podcasting to increase and the marketing budgets to increase in the coming years. Voice and therefore podcasting is only at the beginning. – Marketing strategist Anne Quaars during Podcast Summit Trend : cross references One of the most successful strategies to grow is to use cross referrals. Cross reference means that one podcast references another. In this way you use each other’s reach, which logically increases your own reach. An example of this is a podcast swap. Two makers interview each other in each other’s podcast (so ​​interviews) and refer to the other’s in both interviews. But references within a brand or channel from one content to another also seem to work well.

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Distributing snippets (small fragments of audio image from an entire episode) via social mia, for example, also works well. Because many creators are looking for ways to get more listeners and cross references contribute to this, cross references are expect to increase further in . Trend Afghanistan Phone Number professionalization As more podcasts are add, creators will distinguish themselves by professionalizing their shows. For example, by using good equipment and adding tunes, audio effects or music in the iting process. As an illustration, searches using the term ‘podcast microphone’ have increas by % in the last years . In America you can listen to beautiful radio play-like blockbusters from Netflix and HBO among others.

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Such as Serial S-Town and This American Life. But beautiful narrative podcasts can also be found in the Netherlands, such as De Brand in het Landhuis, Sorry for my Consumer Lead little brother and Laura H. We are waiting for a major Dutch mia party to make a real Dutch blockbuster. The expectation is that existing podcasts will become more professional and available budgets will increase. Trend : authenticity Consumers, listeners and customers increasingly want to see more authenticity and personality from companies.

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