What is Product Experience? The idea of the product experience arises as a response to the needs and demands of modern consumers. The digital transformation , which has incorporated the Internet as one of the main channels of the customer journey , has placed the public in a privileged position within the market hierarchy. With access to information and a wide range of possibilities, the 4.0 consumer, as defined by Philip Kotler, gives preference to brands that offer the best experiences.
With access to information and a wide
That is why the most efficient marketing efforts are those that manage to engage this new audience, creating a positive feeling that positions the Investors Email Lists brand at the top of the customer’s mind. To achieve this goal, it is necessary to offer complete user experiences , delighting the audience from the first interaction. Product Experience is one of the subsets of the user experience department.
In addition to a lot of money, an extremely
Its goal is to improve the part of the consumer journey that takes place inside the product. Take for example some of the most successful companies in the world, such as Apple and Adidas. What do they have in common? In addition to a lot of money, an extremely loyal public, who is willing to pay more for the products offered by them, rather than buy similar products from the competition even at lower prices.