Continuing with our women’s active clothing and apparel example from above. You’ll want to find and read as many industry articles as you can. Google is a great place to start your search. As shown below, I searched for the term ecommerce apparel trends, selected Tools on the top right of the page. And then changed the search timeframe to Past year: Screenshot showing google search results for “ecommerce apparel trends” That’s helpful

Try refining your search

But a non-specific search term might be too general if you’re looking to launch a new line of clothing for women (and might skew the data). Try refining your search — the Spain Phone Number more specific data you can find, the better: Screenshot showing search results for “ecommerce apparel trends women” Now we’re getting somewhere! According to NPD Group, “Sales of both men’s and women’s activewear grew in 2017, but women’s supplied much of the energy behind the category’s growth,

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we know there’s a market

reaching $21.9 billion in sales with a 4 percent increase over 2016.”[*] Use this market research template to analyze your industry Now that we know there’s a market for your product, it’s time to find out exactly who your ideal customers are, where they’re located, and what makes them buy.  Once you have a solid knowledge of the size of your industry, key trends, and where it is headed in the future,

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