Besides the fact that you can introduce the customer to Portugal B2B List your product or service with content, you can also learn a lot about that customer through content. And that’s handy. Creating content that meets your customer’s needs is a lot easier if you know what those needs are. Vattenfall is a frontrunner in the conversational revolution. Chatbot Nina is so responsive to the website that a search function is unnecessary. Willem van der Meulen and Esther Settels share Portugal B2B List the mountain of experience they have gained over the past 4 years and how Nina provides them with a lot of information Portugal B2B List about the customer’s needs. Below are the 7 lessons Vattenfall learned thanks to Nina: Come to the point.
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Do not flood your online visitor with information, but focus on what the Portugal B2B List visitor wants to achieve and which tasks he wants to perform. Giving too much information is actually a sign of insecurity. You don’t want to miss anything, so put everything on it. This only creates confusion for the customer. You don’t have to Portugal B2B List be complete right away. Make it easy for your visitor and work with bite-sized chunks. Provide a pleasant layout, variety in text and images and ask one question at a time. Take the customer completely by the hand. Does action x bring the customer to Portugal B2B List page y? Name that! Use calls to actions, notifications, referrals.
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Create clarity to avoid questions and make it as easy as Portugal B2B List possible for the customer. Dare to send the customer. For example, use buttons. It is a win-win situation where Portugal B2B List the customer has a choice and where you can control. Prevent Control+F and make your content discoverable. Customer Service Department is your best friend. The customer is also king for the chatbot and who knows the customer better Portugal B2B List than they do?