Most successful content marketing companies usually employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team, but as it grows, you may benefit from making the developer your next hire.

For more complex projects, you need someone with technical knowledge. This often means relying on the IT department. However, with developers always at hand, content creation is much more streamlined.

Good developers are passionate about testing and understand conversion rate optimization. This is essential if you are serious about creating content that is not only attractive, but also profitable for your company.


Developers also usually have a good understanding of the analysis to help determine if the content is working and which facets can be modified for better results.

The analytical mindset of developers, when combined with the creative perspectives of most designers and writers, is a great asset. A team of diverse skills and perspectives can ensure that every aspect of your content works, including the value of information, visuals, and functionality.

According to @IamAaronAgius, the developer’s analytical thinking is a great addition to the #contentmarketing team. Click to tweet

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How to hire a team developer

Web developers are well-known as introverts, but they also need to be good team players. Here are some qualities you should look for in a new Canada Mobile Number developer for your content team to act as a fully oiled machine. People with analytical perspectives are usually quiet, very curious, and enthusiastic about pattern recognition. These individuals despise logical contradictions and are natural problem solvers.

Canada Mobile Number

Good developers can work lonely for hours and usually have great memories, at least for the information related to them.


Developers who are technical wizards but lack communication skills will hinder the project.

In my experience, people with analytical perspectives don’t always have the most extroverted and effervescent personalities, but good developers are consistent with non-technical teammates. You can solve the problem and offer a solution.

Members of the designer team may have some involvement with developers, but content marketers live in a different world. This needs to be taken into account in their communication.



Arrogance and coding are not good partnerships, especially if your company’s digital presence is at stake. With an arrogant mindset, developers may think they know best when they really don’t. It can have disastrous consequences.

All developers experience situations where they don’t know the right course of action. Having humility means that they can acknowledge their shortcomings and look for new answers for the greater benefit of the project. The willingness to listen to constructive criticism and try new approaches is also essential.

Experienced but always learning

Good developers follow standard protocols – write easy-to-read, well-structured code. Given the evolution of web development, good developers also habitually learn about new technologies and advances.


Fortunately, most developers are naturally curious and looking for effective new solutions to their problems.

Good web developers are naturally curious and are looking for effective solutions to their problems, says @IamAaronAgius. Click to tweet

Resources like TestDome can be used to assess a developer’s core competencies. This site offers various tests such as HTML / CSS, JavaScript, C ++ and more. HackerRank is another convenient alternative.

Use tools such as @testdome and @hackerrank to assess developer core competencies, says @IamAaronAgius. Click to tweet

These tests are a great place to start before moving on to custom tests, such as creating secure pages where customers can update user information in the database while avoiding the risk of corruption.


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Team player

If a developer prefers to write code over small stories, it shouldn’t be offensive, but you should keep in touch with your teammates on a regular basis to keep your project running smoothly. They need to be part of a team and take pride in working together towards a common goal.

Tip: Introverted workers can be overstimulated by the harsh environment. It’s unwise to get people to work in a lively open-plan office. Developers need loneliness to solve problems. It provides an undisturbed, but quiet workspace within walking distance of colleagues so they can interact when they choose. Or consider arranging remote work.


Consumer oriented

The difference between a good developer and a good developer is that the latter not only wants to find an efficient solution to the problem, but the good developer wants to find a solution that provides maximum value to the end user. is.

Great developers want to find a solution that offers maximum value to their end users. @IamAaronAgius Click to tweet

Web development is usually considered a narrow and isolated area, but it is of great value to the team if the developer can understand the customer’s needs and issues and reverse engineer the solution accordingly. In other words, having true empathy for your end users can turn a good developer into a rock star.


Positive attitude

A positive attitude is essential for all team members. It is especially important that it is easy for developers to handle. That person is often the last phone call in the content creation process.

A sour developer is someone who is involved in uploading content and ensuring functionality, which can ruin the atmosphere of the team. Find a developer who loves the profession and is passionate about working towards a common goal.

How to hire a contract developer

Many good developers resist working in traditional office environments, so it’s okay to hire them remotely. I use Upwork to find developers for short-term projects and Outsourcely to build long-term partnerships.


Use @upwork to find developers for short projects and @outsourcely to build relationships. @IamAaronAgius Click to tweet

Specificity is important in finding the best developer match for your project.

For example, you may need a front-end developer with Magento experience. High skill in CSS, JavaScript, and HTML. You can implement designs from your content team. Understand the challenges and benefits of the e-commerce shipping business model.

This is far more specific than stating that developers are needed to improve the buying capabilities of e-commerce stores.

If you’re not sure what technology your project requires, do some research before writing a description of the project developer.


To find the best developer for your project, please describe your very specific requirements, says @IamAaronAgius. Click to tweet

Finally, pay the developers what they deserve-not what you think you can escape. I firmly believe in the saying, “If you pay for peanuts, you will get monkeys.” The short-term incentive to hire someone for $ 5 an hour is understandable, but if you have to hire a new developer to fix their substandard work, you’ll spend more money in the long run. You will spend it.

You don’t have to hire a native speaker to get great results. I have been working on English projects with talented affordable developers from developing European countries such as Romania and Ukraine. However, the job description of the project states that high English proficiency is essential.


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Do you have any tips for integrating developers into your content team? Please let us know in the comments.

Note: All tools included in the blog post are suggested by the author, not the CMI editorial team. A single post cannot provide all the relevant tools in a space. Feel free to include additional tools in your comments (from your company or the one you used).

Make sure all members of your content marketing team are learning about industry progress and change. Encourage you to subscribe to our free CMI Daily or Weekly Digest Newsletter .

Cover image by Joseph Kalinowski / Content Marketing Institute

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