Because our customers are mainly interested in ecommerce. The possibilities are endless. You can do so much with behavioral segmentation, and it all goes through one thing: Understand your customers. Ask them questions. I’ve also come up with two specific hypothetical examples, so you get a better idea of how you can utilize behavioral segmentation to sell better. 1. Nail Salon Let’s assume that you do marketing for a nail salon where you craft the most fabulous nails in the world.

Understand your customers

I researched the regular clientele of nail salons in my area, and here are some facts that I found: Customers want the convenience of not having to deal with Hong Kong Phone Number maintaining their nails. This is necessary for proper maintenance of their nails. (Usage habits) The busiest day for customers aged 18-23 is Saturday. (Usage habits) Not every nail salon is as good as the other.


Having to deal with maintaining

Nail art isn’t a commodity — people like to find a good salon and stick there. Knowing this data about your customers, you can segment them based on their behavior. You can: Offer other services at your nail salon that would help your customers be more beautiful. Facials, makeup, silk lashes. Things that appeal to your customers’ desire to be more beautiful without having to spend too much energy. Before your customers leave the salon,

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