Communication is no longer a two-way street between CANADA B2B List sender and receiver. The playing field for communication professionals is becoming increasingly versatile and unclear. For example, look at the current nitrogen crisis. It is not a matter between the government and farmers. The whole of society is involv and plays a role. As a CANADA B2B List communication professional you have to deal . With an overcrowd field of players . with different interests.Information also spreads faster. Without you always having control over it. “If you don’t think carefully about the impact . Mutual relationships, your behavior or your message can quickly have unexpectedCANADA B2B List consequences.” says Jaap de Bruijn (chairman of the Logeion TrendTeam and stakeholder manager at Coöperatie VGZ).


Need for communication professionals CANADA B2B List

“Partly due to social media and big data CANADA B2B List information spreads at lightning speed and any resistance can quickly develop into a reputation crisis or other escalation.”A practical example: high-tech company ASML conducts surveys among residents in the region once every few years. During this investigation it was CANADA B2B List establish that the residents . Partly attribute the housing shortage in the area to ASML. After all, the people who work for CANADA B2B List the company and are brought to Brabant from home and abroad want to live nearby, so they ‘peck’ the houses and drive up prices.


with overview and insight CANADA B2B List

Without this research, the company would CANADA B2B List never have consider that their growth and success, in addition to employment, can also have a negative impact on their reputation and the region. ASML has now start a social initiative to think along with the municipality about CANADA B2B List housing policy.According to the Logeion TrendTeam, there is a need for develop communication professionals with overview and insight. The communication professional can help to choose a position and to communicate specifically and personally with CANADA B2B List stakeholders.

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