The use of Google Analytics is being restrict by Mexico B2B List privacy regulators in more and more European countri. After rulings in Austria and more recently in France, Italy now follows with a ban. But why is Google Analytics bann? Learn more about what’s going on . How you can prepare for a potential ban on Google Analytics in the Netherlands in this article. First, some context. In mid-January I already shar that Google Analytics . Might not be allow due to violation of Mexico B2B List European privacy legislation . Based on the GDPR/AVG. The reason was the decision of the Austrian privacy regulator DSB in a lawsuit brought . By Max Schrems against an advertiser. At the time, the DSB conclud that Google Analytics is inde in breach Mexico B2B List of Chapter V.
Two important conclusions Mexico B2B List
Two important conclusions This ruling was based on 2 important Mexico B2B List conclusions, namely: As a provider of electronic communication services, Google is govern by law 50 US Code § 1881(b)(4). As such, Google is overseen by US intelligence agencies, who may require Google to provide access to Google’s data under 50 Mexico B2B List US Code § 1881a (“FISA 702”). The measures taken (by the advertiser) in addition to the Standard Contractual Clauses (SCC) have been assess as insufficient, because they do not exclude the possibility of monitoring and access to data by the American Mexico B2B List intelligence services.
Google Analytics bann Mexico B2B List
This judgment follows the invalidity of the Safe Harbor and Privacy Mexico B2B List Shield treaties between the Unit States and Europe. These treaties aim to impose stricter rules Mexico B2B List on US personal data processors, in order to align the processing of personal data with the GDPR. These treaties were successfully Mexico B2B List challeng by Max Schrems.