How to make it work properly? Digital Marketing 101: Connect Instead of Collect. Without a doubt, your company can benefit from having tens of thousands of followers, and that is really healthy for the business. But activating the Word of Mouth requires commitment. So, first of all, you can consider investing in Content Marketing. Offer valuable information, answer people’s questions, prompt people to comment on hot topics, etc.

Word of Mouth requires commitment

Also, consider sharing your customers’ user-generated content so they feel strongly connected and get the message across. This will help you create a CIO & CTO Email List sense of community and increase traffic to your pages. Encourage sharing of images Does your company have its own hashtags? It’s time to create them! Users are familiar with that tool, so take advantage of it, including the neutral hashtags that are already spreading.

This will help you create a sense

CIO & CTO Email List

Both holidays and notable events can give you some ideas. Also, encourage your audience to create and share images and videos on social media. Even gifs and memes can create comments. The trick here is to offer some kind of reward, like discounts or free gifts. Hashtags and visual media are very successful at encouraging conversation and identifying your customers throughout your Word of Mouth strategy.

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