When you talk about numbers, you Chile B2B List often talk about data, but also often about prices. If you are talking about prices, it is better to apply price psychology. A brilliant Chile B2B List subject that has all kinds of angles. You may have heard that it is smart to change an amount from € 5 to € 4.99. Because the number before the decimal point is reduced and the price is not Chile B2B List rounded, our brain unconsciously associates it with cheap. Lowering your price isn’t always a smart move.

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With high-end products or services, you probably Chile B2B List want to avoid the association with cheap. Rounding a price to a round number or something that ends in 99 seems a bit like finger work. In that case, it seems more credible if you use a price of, for example, 7992 instead of 8000. And why are there no euro signs and decimals? Because when seeing a Chile B2B List  currency symbol such as €, the brain perceives the price as higher. Just like seeing more numbers and punctuation marks, like 7,992.89 or even 7,993.00. Then the reader gets the idea that the price is of a higher category than  Chile B2B List it actually is.

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Price psychology has 101 other Chile B2B List perspectives. For example, a price in a quotation text of 47.77 appears higher than that of 48.83. How? Because the price sounds longer. Think your potential buyer isn’t reading your price out loud? You’re probably right about that. However, the reader’s brain has to work harder to read a longer-sounding price. This extra effort has Chile B2B List a negative effect on the price perception. They were. 7 x why you can count on numbers as soon as you Chile B2B List process them properly in your copy.

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