What are the most important digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to France Phone Number evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities. Nobody could have predicted how 2020 would change the face of marketing. Those who meticulously planned out their marketing activities based on what they knew at the start of that year found themselves needing to France Phone Number scrap their plan and start from scratch.

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We ourselves tripled revenues for our weekly blog content service during the France Phone Number pandemic as more businesses realized that content marketing is the most predictable way to generate a return on marketing. But some things are certain. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers. Today, there’s a desire to France Phone Number make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.


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Quick Takeaways: The marketing trends that France Phone Number will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. World Class Customer Experience Every year is the year of the customer. We’re seeing a massive shift in beliefs about what marketing actually is. It’s no longer about trying to France Phone Number convince people to buy from or work with your company. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more.

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