The better we are located in the web world, the better off the business will be in general. The same goes for brands in general. This unequivocally reflects the difference between positioning and brand recognition, also known as Brand Awareness . And it is that positioning is an integral concept, which is related to the level of sales, the market share, the frequency of use of the products or services, the positive evaluation of the users and the solidity and leadership in general.

And it is that positioning is an integral concept

Within these aspects we also find brand recognition, that is, how well known it is by consumers and how much they know about it, which shows that Chief and VP of Training Email Lists Brand Awareness is simply one of the cornerstones of positioning. You know! Do not invest only in making your brand known, but in positioning it through comprehensive methodologies and practices.

What can confuse a bit when talking

Chief and VP of Training Email Lists

Branding and brand positioning Many times we talk about branding and positioning as synonyms, but in reality there is a difference between them , branding is the process of giving visibility to a brand and positioning is the result of that process. What can confuse a bit when talking about the subject is the concept of place, since we are talking about virtual and physical spaces, so we can also talk about contact points .

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