Then double down on it. Triple down on it. Understand them better, and sell people what they want. Your wallet will thank you. Lastly, I want to give you four tips that you can start implementing today to get started with behavioral segmentation. Hope this gives you ideas for your own business. FOUR IDEAS TO START DOING BEHAVIORAL SEGMENTATION NOW GATHER MORE DATA Analyze your customers. Ask your customers.
Gives you ideas for your own business
Ask your customers why they choose your brand. Why they buy certain items. Ask them who they are. Remember Zoey? Gathering data like that isn’t that hard, you France Phone Number just have to ask. Offer a 10% discount code if they fill out a very short survey, and ask them their age, their gender, their birthday — after making sure you’re meeting any regulations regarding personally identifiable information. Here’s an example by Gap – notice how they’re offering a 20% discount in exchange for a survey.
Gathering data like that isnt
Screenhot showing an email sent by Gap Ask information relevant to your business. Test and analyze your emails. When do they get opened the most? What copy works better? A/B test things and see what works best. The guys at GrooveHQ decided to get to know their customers better, and they emailed every customer asking to talk. Their CEO’s inbox shows just how effective this is (image courtesy of GrooveHQ blog): [*] Screenshot showing a gmail inbox Once you have more data,