For many start-ups, scale-ups and SMEs it is a recognizable struggle: thanks to successful sales, the company’s first growth is a fact, but extra fuel is needed to be able to Iraq B2B List go to the next level . Good marketing can provide that fuel, but where do you get the right expertise from? Are you starting with an intern, cheap but still learning? Do you hire expensive specialists? Or do you immediately attract a CMO? In this article I discuss 7 lessons that I have learned from Iraq B2B List the selection process. Choosing is difficult. Because choosing leads to toothache. Especially when you have to Iraq B2B List make a decision of which you do not yet know the consequences.

Secure responsibility Iraq B2B List

That’s why I’ll take you through 7 lessons that will help Iraq B2B List you make better decisions when you’re about to hire your first marketer as a CEO, director or SME entrepreneur. Want to go straight to 1 of the 7 classes? Then click on one of the links below: 1. Secure responsibility at board level 2. Provide a Iraq B2B List solid marketing foundation 3. Hiring an intern is not the golden egg 4. Hire someone with a growth Iraq B2B List mindset (and not a CMO right away) 5.

Iraq B2B List

At board level Iraq B2B List

Provide strategic guidance for your Iraq B2B List internal marketing function 6. Get your marketer a sparring partner / accountability buddy 7. Guarantee (part of) the execution internally in the form of an agency or freelancers 1. Secure responsibility at board level I once worked with Bert. A nice guy, and one who does his best. One day within his Iraq B2B List company (a business service provider), Bert is given the responsibility to set up (online) marketing. The management is of the ‘old stamp’ and understands ‘that they have to do something with online marketing’, but also know – in their words – that Iraq B2B List they know the ball about it.

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