Research your competition
In addition to understanding your market landscape, it is also important to understand the competitive landscape and how you build up against your competitors.
You May Perform a Swot Analysis of Your Business
And competitors or conduct industry research to better understand trends, customer needs, and gaps in the market.
SWOT stands for strengths, weaknesses, opportunities, and threats. Here’s how to do it:
- List your strengths and weaknesses. Strengths are things your business does well; weaknesses India Phone Number are things your business does poorly.
- List the opportunities available to you and the threats you face. Opportunities could help your business grow; threats are things that could hurt your business.
- Analyze each item on your list and determine what actions you can take to capitalize on the strengths, address the weaknesses, take advantage of the opportunities, and mitigate the threats.
- Track your progress and revise your SWOT analysis as needed.
Develop pricing and packaging strategies
Pricing and packaging are two important aspects of any go-to-market strategy. Good sales plans always pay attention to packaging. Your packaging should be designed to catch the attention of every ideal customer and communicate the salient features and benefits of your products or services.