A whopping 75% of marketing budgets place their bets online – Facebook ads, PPC, content marketing and SEO, leaving only 25% of budgets to invest in offline marketing – direct mail, bandit boards, business cards and calls telephone. Which begs the question… Is online marketing better than offline marketing? Although we would like to Tunisia Phone Number List say “correct” (we are a SaaS company, after all), we think that would be dishonest. For many of our wonderful members, offline marketing strategies such as direct mail, driving to earn money, cold calling, and bandit boards are the difference between a dying business and a thriving business.
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Max Maxwell is one example where cold calling has made a huge difference in his business and his life. Anyone who says offline marketing is dead is probably too caught up in their own SaaS tools. The truth is, offline marketing is alive and well – and nowhere is that truer than in the real estate market, where local connections and offline relationships are a booming business. Alright – so that’s all good and well. But how do you connect your offline efforts to Tunisia Phone Number your online efforts? How does one benefit the other? Do the two even connect? Or are they totally separate? Let’s talk. The myth of online and offline marketing (image source) The big myth about online marketing and offline marketing is that they are totally separate. You can send a direct mail campaign that doesn’t impact your Facebook ads,
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Business cards that don’t impact your website. Conversely, you can run AdWords or Facebook ads that won’t impact offline relationships, and you can build a website that won’t influence your direct mail campaigns. Or so the thought goes f only human beings were so simple No. The truth is that offline marketing and Tunisia Phone Number List online real estate marketing are sides of the same coin, slices of the same bread, countries on the same continent. They are connected – completely and irreversibly influence each other. How, you ask, do they influence each other? And, more importantly, what should you do about it? Let’s do a quick thought experiment.