Where you are comfort when your heart is broken. And where you celebrate life.” Fill in how! Also an idea: make a statement that goes against the prevailing views. Or choose a provocative question or controversial image. Which (older) reader doesn’t remember the election poster of the Pacifist Socialist Party (PSP) ? The party no longer exists, but the photo of the nak woman in the meadow became the image of the s.  Catch up on current events Do you find it difficult to come up with an exciting angle for a dry subject? Use current events as a source of inspiration. As an insurance company, you can, for example, respond to the damage caus by storm Eunice. And IT companies can create a lot of content about hacks and data leaks.

A Thin Tightrope Stretch

Exciting and relevant Make it personal The pension system is changing. But what exactly does it mean for the normal Dutchman? Write that down. And stay away from long articles with facts, figures and product features. Instead, make your story personal . Interview a customer Switzerland Phone Number and add personal anecdotes. So that your potential customer recognizes himself in your content.  But don’t write too much about yourself A personal angle does not have to be your angle. In fact, as an organization you should preferably not tell too much about yourself.

Switzerland phone number list

Between Skyscrapers With A Blindfold

This quickly gives the impression of self-promotion. Moreover, an outsider can often describe much better how valuable your (complicate) work is than you yourself.  Tease your reader (in moderation) Save the answer to a question you ask at the beginning for the end. Please note: this Consumer Lead does not work for every brand. You also don’t want to come across as funny. Or start very randomly about bananas if you actually want to convey a message about blockchain. Don’t overthink Because let’s be honest: you don’t have to make a boring subject super.

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