A target group with a difference in age . Greece B2B List media behavior is not high on the wish list of most communication professionals. The wider the target audience, the more difficult it is often to determine an effective media strategy. Patricia Greven and Roy Straatman of NTR share how they successfully reach . A varied target group Greece B2B List with a cross-media strategy . With the campaign of the ratings hit ‘The Story of the Netherlands’. The goal: to enthuse the Dutch public about the history of our country. The story of the Netherlands started with the TV series in which storytelling Greece B2B List and content are central.
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That remains the starting point for the other channels and resources Greece B2B List that NTR deploys. Because the target group of the public broadcaster is quite literally ‘the public of the Netherlands’. The makers want to reach the whole of the Netherlands with essentially the same story. They do this by looking at which Greece B2B List channels and which type of content are effective for each target group. For example, they made short knowledge clips with facts, info and animations (and a presenter known to them) for YouTube and TikTok for the young target group up to 12 years old. they created teaching materials for high school students, they made podwalks for the whole family, they recorded an in-depth podcast series for history Greece B2B List lovers.
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This 360° approach has worked for the series: prior to the Greece B2B List start of The Story of the Netherlands, a 0 measurement was carried out among the target group and it turns out: after the campaigns and realization of the series, the goal has been achieved. The interest in History has increased and we visit museums more Greece B2B List often. The big lesson from this session is that a broad target group does not have to be a problem if you really know the target group. If you are dealing with a broad target group, then know which people you can reach through which channels Greece B2B List and with what type of content. This allows you to successfully convey the same message to a widely varying target group.