The Internet has grown from a small network of academics who needed a way to commercialize research to a global and ubiquitous marketplace and repository of almost every possible type of information and knowledge. How can a small business avoid being swept up in the constant tide of buyers, sellers, and marketers touting every conceivable item (and some hard-to-conceive…)?
The Internet offers advantages for both the customer and the owner, as they can search for exactly what they want, without the hassle of making endless phone calls, driving to the mall, or browsing through USA Phone Number mail-order catalogs. A quick keyword or 3, and hundreds of results compete for attention on the screen. Making sure your business is one of those results near the top is a combination of factors: specificity in product offerings, search engine optimization of web content, and links to and from related topics and sites.
The only way to get noticed
On the internet is to have a listing or presence, be it. A dedicat website, ads on relevant sites, or word of mouth. Ads in online magazines, news. Sites, or e-zines are often cheaper than space in a print publication. As well as being available to a larger audience. Than a blog or online magazine can have. A dedicated website. Rates are often available for daily, weekly, or monthly terms. Increasing flexibility and allowing more leeway for a tight budget.
Word of mouth advertising can be very cheap, but the benefits can be difficult to quantify. Sponsoring web shows like podcasts or webcasts can be a great and cheap way to get word of mouth exposure. Often times, a podcaster will be so excited to get sponsorship that fees can be negotiated for very little, but be sure to approach a podcaster who has a show related in some way to her business. Don’t overlook resources like Google Adwords either, as they can be slightly more expensive than similar options like banner ads, but have been shown to be much more effective than pop-ups, banners or pay-per-view ads. click due to its specific orientation.
When a potential customer
Decides to search for a product you sell, will they. Find your site or listing? Being specific in the terms used on. Your site or listing is key, as keywords are what drive search. Engines like google and yahoo. If your business sells shoes, it’s not enough to just put. The word “Shoes” on your site, you need to anticipate what potential. Customers are searching for. Most customers have an idea of. what they’re looking for when they do a search, so instead of “Shoes,” a customer will search for “Imported italian leather shoes.” search engine optimization (seo)focuses specifically on terminology and product listings, as. Seo is governed by specific keywords and their repetition. Or placement on a page. If the term “Italian leather shoes” is. Used 15 times on a website, it will appear higher in the ranking listings than.