Doing nothing or waiting seems to be less and less of a realistic option. Smaller organizations that are less under the magnifying glass of the Dutch Data Protection . Authority are not Saint Kitts and Nevis B2B List expected to run the immediate risk of fines. But if a ban is actually announced. There is of course a violation from a legal point of view . Saint Kitts and Nevis B2B List therefore a risk. This is of course different for larger organizations . Companies Saint Kitts and Nevis B2B List that work with special personal data.
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Not only because the risk of inspection is greater, but also Saint Kitts and Nevis B2B List because possible fines are very hefty. The risk of reputational damage should not be underestimated either. Switch to GA4 That is why I recommend making the switch from the old ‘Universal Analytics’ version of Google Analytics to GA4 on the Saint Kitts and Nevis B2B List one hand . In addition, it is important to set up GA4 as technically as possible. This goes beyond simply configuring the privacy controls that GA4 provides. Finally, it is advisable to implement an alternative analytics tool from European soil, in a Saint Kitts and Nevis B2B List ddition to Google Analytics 4.
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This allows you to switch the link relatively quickly and easily as Saint Kitts and Nevis B2B List soon as there is actually a ban on Google Analytics in the Netherlands. Switching completely to another tool is currently not advisable, because the costs involved extend much further than the actual implementation costs or licensing costs of such a tool alone. After all, you also have to deal with loss of data, the lack of links between, for example, advertising systems and Saint Kitts and Nevis B2B List analytics that other software suppliers simply do not have. And therefore also with a deterioration of Saint Kitts and Nevis B2B List insights and therefore potentially less profitable campaigns.