The more specific your numbers are, the Brazil B2B List more likely you are to gain the reader’s trust. How does this work? When we see exact numbers, our brain thinks: that must have been well thought out. That has been researched in detail. It will be right. Hoppa, the reader’s confidence in the pocket . Compare the following row. Which numbers feel the most reliable? More than 90 Brazil B2B List people preceded you OR 98 preceded you. This product costs 1,000 euros OR This product costs 1,124.35 euros. House prices rose 10 to 15% OR House prices rose by 14.4%. 6. Make numbers work for you. Present Brazil B2B List it smartly.

Apply price psychology Brazil B2B List 

Honesty is the best policy. That is why I always Brazil B2B List present the correct figures, but in a way that fits my story. That can be such a graph or table. It is always a Brazil B2B List way that fits the (positive) mindset that I want to achieve with my target group. How do you formulate positive figures? The following examples will show you: Your own pension contribution is 2% ⇒ 98% of your pension is paid by us. 25% of the Brazil B2B List  occupants did not survive the plane crash ⇒ 8 of the 12 occupants survived the plane crash.

Brazil B2B List

With numbers Brazil B2B List

For 250 euros you can work out for a year ⇒ For 0.68 euros a day you can work out. 7. Apply price psychology with numbers When you talk about Brazil B2B List , you often talk about data, but also often about prices. If you are talking about prices, it is better to apply price psychology. A brilliant subject that has all kinds of angles. You may have heard that it is smart to Brazil B2B List change an amount from € 5 to € 4.99. Because the number before the decimal point is reduced and the price is not Brazil B2B List rounded, our brain unconsciously associates it with cheap.

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