A few months ago we talked to you about what drip campaigns are . Reminding you a bit that it is a part of inbound marketing that has been distinguished by its good results. Data from email monks highlights that drip campaigns have 80 percent higher. Open rates while their ctr is 3 times higher compared to. Other campaigns. Opting for these types of campaigns that use .Automation is not that difficult when you consider .That those who achieve expertise can generate 80 percent more sales at a 33 percent .Lower cost to the company. According to the 2017 state of marketing. Report created by salesforce, 67 percent of .Marketing leaders already use it with different platforms.
Continuing Along the Same Lines, We Must Not Forget the
It is about considering those that are achievable or realistic within a given period of time. In order to get the most out of the campaign. Establishing the objectives and time frames is important. So that when analyzing the results canadian email list for sale the company is able to .Determine if they were achieved. Kpi selection. Continuing along the same lines we must not forget the key performance indicators as .They provide the necessary data to evaluate the performance of the automated strategy. According to the platform, there are 3 kpis that you cannot ignore and .These are qualified lead generation rate.
N Addition to Knowing What Is Going to Be Measured and What
Total conversion rate of leads to customers and value of qualified leads. The first is responsible for measuring leads that become. Qualified as a result of the campaign, the second determines .The number of qualified leads that were generated compared to. The number of those leads that became customers, and finally.The third measures the value contributed by each new qualified lead. Content in addition to knowing what is going .To be measured and what is to be achieved. It is also necessary to know what is going to be created .For that purpose. The stated goals should guide the type of content that. Will be generated for the drip campaign to improve .Effectiveness and relevance. On the other hand,