The design of the widget makes it easy for visitors to add all four items in the bundle to their cart by clicking on the “Add 4 items to Cart” button. People can easily deselect what they don’t want, so they only get the complementary products that interest them. You have an opportunity to increase your AOV without increasing your price. While still offering an unbeatable price on Beats by Dr. Dre headphones (staying true to their core value proposition). Best Buy is able to increase their sales by $190.98 from $349.99 to $540.97. For anyone who takes them up on the four-item offer.
This widget gives people an easy
Here’s another example from a different product Best Buy sells: Fingerlings Baby Monkey. In this example, Best Buy doesn’t have other complementary products to offer. So their experts recommend buying even more Baby Monkeys. Screenshot showing recommended products This Oman Phone Number widget gives people an easy way to add more Baby Monkeys to their cart, without having to go to four different product pages and individually add different Baby Monkeys. It’s a better user experience, and it has the opportunity to increase Best Buy’s AOV by $44.97.
Way to add more Baby Monkeys
Finally, let’s take a look at an example of what you can do if your product is something people generally only buy once, and you have no other complementary products to offer. In this scenario, Best Buy offers a hair straightener, plus a gift card of equal value to use at Sephora. Screenshot showing recommended products If you sell a one-time use product and have no other complementary products to offer, you could offer a gift card of equal value to your product for people to spend at your store.