As a result, Bert comes up with all kinds Israel B2B List of creative ideas. But the actions are completely separate from the KPIs of the company and those of the sales team. After a few sessions with the management, Bert’s light comes on: decisions and actions must be based on company objectives. Bert makes agreements with sales Israel B2B List and exchanges ideas. The result? Within this company, marketing changes from a cost center to a business driver. And that result is not only achieved by better formulating what the intention is together. But by assigning responsibility for the marketing results to Israel B2B List management level.

Provide a solid Israel B2B List

Provide a solid marketing foundation The first step had Israel B2B List been made. Then I advised Bert to ‘put the house in order’. For example, the company technically had a website, but this was Israel B2B List in fact no more than the text of an advertising brochure, displayed on a domain name. The CRM consisted of a cluttered Excel sheet and the employees, each with a large network, were mainly concerned with making phone calls Israel B2B List based on their personal rolodex .

Israel B2B List

Marketing foundation Israel B2B List

Bert got to work, together with an agency Israel B2B List and: took a closer look at positioning and strategy redeveloped the website set up conversion paths linked a CRM to the website provides insight into website visits and conversions with Google Analytics The result is a website that is easier to find, but also a website that generated Israel B2B List  leads for the first time. The sales pipeline has been transparent since Bert’s actions and the data of (potential) customers can now be access via one central CRM. After a short mourning process, the Excel was able to go Israel B2B List  into the trash.

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