All these dimensions had to be given a place as Peru B2B List subject in the content strategy. Of course adjusted by the reality of the day. Because in addition to the seven pillars, content also serves other purposes, such as support in the customer journey, conversion and internal communication. Governance, for example, has become an important pillar for gaining people’s trust. Think of the tax structure, you better be honest about that these days. Freek further expanded Peru B2B List the storytelling approach, in which the stories about real people within Philips are central. Reputation makes people choose you; for example to come and work for you, to invest in you or to buy additional Peru B2B List products. It triggers behavior, action.

Finding balance Peru B2B List 

Thanks to a certain sentiment. So trust! But: content is Peru B2B List also difficult to quantify. If you use it for the sales funnel, okay. But reputation, how do you make that measurable? Freek: ‘Van Riel’s scientific model provides the substantiation. The seven pillars influence sentiment, which in turn influences behaviour. And a balance between these Peru B2B List seven pillars ultimately ensures a good reputation.’ Also read: Sharpen your content strategy: this is how you find & improve your best content Finding balance between the 7 pillars In practice, this means that Freek is continuously Peru B2B List looking for a balance between the seven subjects in this model. ‘

Peru B2B List

Between the 7 pillars Peru B2B List

Based on the reputation model, we can see which reputation pillar Peru B2B List we use to make the most impact on further improving our reputation with a certain target group. Messages about a Peru B2B List new product introduction come naturally, other topics, for example about our circular equipment Peru B2B List or our impactful inventors, have to be actively collected from the organization.’

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