At the time when social networks became an important part of consumers. Brands tried to reach the same trend to expose their messages. In order to establish themselves in the minds of users through these digital channels. From facebook to instant messaging applications. Such as messenger or Whats App. They have become tools to properly deal with people. The advantage of real-time communication marked a .Before and after for the actions of companies. Since it was a necessary complement to their digital business models. Boosting the presence of a brand and increasing its engagement saw in this type of applications an.

The Advantage of Real-time Communication Marked a Before and

The opportunity to follow the conversations based on.The interactions that take place within the social network with the largest number. Of users in canada email address list the world.  According to nielsen. It is the second most popular form of communication .Used by users to interact with brands. As it is one of the options that has the highest rate of immediate response. This platform has just over 1.3 billion users worldwide. The same users as whatsapp. According to david marcus. Vice president of the application. In 2017 the messaging service grew.

Although It Is an Independent Application, Being Owned by Facebook,

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which shows that acting in th way with chatbots could be fundamental. According to reports from the New York Times, Snap Travel, Golden State Warriors or Sephora were brands that used Facebook Messenger efficiently to improve their levels of engagement, in addition to encouraging their consumers to digital transactions, web visits and paying attention to effective client . Thus, we tell you the best practices that can be carried out on this platform for companies Improve response time to messages. Create automatic replies if you can’t reply right away. Activate the ‘Away’ status when you are not available for long periods.

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