At the time when social networks became an important part of consumers, brands tried to reach the same trend to expose their messages, in order to establish themselves in the minds of users through these digital channels. From Facebook to instant messaging applications, such as Messenger or WhatsApp, they have become tools to properly deal with people. The advantage of real-time communication marked a before and after for the actions of companies, since it was a necessary complement to their digital business models. Boosting the presence of a brand and increasing its engagement saw in this type of applications an improvement to keep the user captive and expectant of their own content. Although it is an independent application,

The Advantage of Real-time Communication Marked a Before

On the interactions that take place within the social network with. The largest number of users in the world.  According to Nielsen it is the second most popular form of. Communication used by users to interact with brands. As it is one of the Benin WhatsApp Number Marketing Lists options that has the highest rate of immediate response. This platform has just over billion users worldwide. The same users as WhatsApp. According vice president of the application in 2017 the messaging service grew 30 percent. Thanks to the implementation of chatbots by messenger accounts of brands.

Although It Is an Independent Application, Being Owned by

Benin WhatsApp Number Marketing Lists

organizations and even government organizations, which shows that acting in this way with chatbots could be fundamental. According to reports from the New York Times, Snap Travel, Golden State Warriors or Sephora were brands that used Facebook Messenger efficiently to improve their levels of engagement, in addition to encouraging their consumers to digital transactions, web visits and paying attention to effective customer . Create automatic replies if you can’t reply right away. Activate the ‘Away’ status when you are not available for long periods. Save the answers for specific cases. Analyze the profile of who writes to you to offer a personalized response. In this way, Facebook and its surrounding platforms are becoming an excellent tool for managing the digital customer service of a business.

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