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Best Buy reported a $1 billion net Egypt Phone Number profit last financial year. They didn’t luck their way into the billionaires club though; there are specific marketing strategies they are Egypt Phone Number using to do it. Today I’m going to show you one of their top strategies Egypt Phone Number for increasing average order value (AOV). If you don’t know why AOV is one of the most important Egypt Phone Number metrics in eCommerce, take a look at this simple example: 1,000 units at $50 AOV = $50,000 sales 1,000 units at $100 AOV = $100,000 sales.

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To increase AOV you could just increase Egypt Phone Number your price, but for most businesses, there’s something called competition where your customers Egypt Phone Number will go if your price is too high. The online segment of Best Buy’s business is in one of the most  competitive industries on the internet, competing with companies like Amazon and Walmart’s online store. Increasing price  isn’t an option if Best Buy wants to stay competitive and true to their unbeatable price offer.