It is therefore quite right that Logeion’s third Austria B2B List trend is about trust. We need administrators, politicians and entrepreneurs who do not focus on imaging, but on restoring the relationship. Show real leadership! Name dilemmas, be (radically) transparent (for example, look at the approach of the NKC and the development of the corona app, see Austria B2B List the 5th trend in this article ) and take immediate responsibility if something goes wrong. How can communication Austria B2B List professionals deal with this trend? Be uncompromising in transparency, authenticity and consistency in communication.
Professionals deal with this trend Austria B2B List
Especially with issues! Investigate where mistrust Austria B2B List comes from. Base your advice on that. Organize contradiction. Opt for openness: reason from dilemmas and connect with the perspective of the other. Take ‘the intention’ as a starting point and test the message and behavior in practice. In other words: connect life worlds, opt Austria B2B List for openness and break the circle of mistrust. This is a tough challenge, because how do you convince, for example, the board or supervisors to dare to be really transparent (and vulnerable)? Renata Verloop discusses this issue in her article on Austria B2B List Frankwatching and offers 3 principles for government communication to start the discussion.
How can communication Austria B2B List
Trend 4. Technology as a new language The Logeion Austria B2B List TrendTeam states that technology (after language, image and behaviour) has become a natural part of the communication mix. Technology is mainly left to the ‘techies’, but it is time for communication people to delve into it more. Why is this trend called tech as a new language? Take, Austria B2B List for example, the poignant example of the Rotterdam police, who in a video have 13-year-old Sedar Soares make a call to find his killer. Jaap de Bruijn: “If you know how to use technology in this way, it is more than a technique. You Austria B2B List communicate on a different level.”