At the end of the third quarter of 2017, facebook had 2.1 billion contacts worldwide and is .The second largest web traffic generating platform in the world, only behind google. At the end of the third quarter of 2017, facebook had 2.1 billion contacts worldwide and is. The second largest web traffic generating platform in the world. Only behind google , thanks to VP Maintenance Email Lists constant updates, such as ads manager . New ad types focused on e-commerce , and more useful features to grow communities. Updates to tools for advertisers are constant, almost monthly. So it is vital that brands know them in detail to take campaign performance to a higher level build a sales funnel. According to social media examiner, the main difference between google ads and facebook ads is the type of traffic.

Increase Your Budget Based on Ad Performance

since people who click on the search engine is because they are looking to buy, while on the social network they are in “browsing mode”. ” and it takes them longer to decide to buy, which can be a problem if the budget for that campaign is small. Ideally, you shouldn’t run a campaign focused on purchases, but on creating additional experiences for website visitors. The participation funnel, “engagement funnel” works if there is attractive content, that is, you need to create a campaign aimed at those who saw at least 25 percent of VP Maintenance Email Lists your video. Control the frequency of ads so you can manage exposure. Apparently, ad frequency is the number of times a user sees your ad campaign. Facebook audiences are more likely to remember your ad if they see it more than once,

Increase Your Budget Based on Ad Performance

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but if they see it too often they’ll stop paying attention to it, increasing costs and decreasing effectiveness. To optimize exposure ads, you need to add a frequency cap to your ad reporting. Increase your budget based on ad performance. When you first start a campaign, you’ll likely test two or three ad sets with multiple commercials within each ad set. To VP Maintenance Email Lists determine the winning piece you need to look at the cost and other important metrics defined by the campaign objective, i.e. you need to keep the best performing ad set running and pause the rest. For a winning ad you should increase the budget by 15-20 percent and repeat every 24 hours until you see the campaign performance start to drop. Narrow delivery to the right audience

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