According to a market study carried out by mittum, email is one of the preferred channels to receive communication. From brands and stores. Email has been a fundamental communication tool that. Is currently part of the email marketing strategies of various brands and/or companies. And it is that, although several argue that with .The Cameroon B2B List rise of social networks email has lost popularity, the truth is that .The use of email has not decreased, but has been transformed. According to. A market study carried out by mittum, email is one of the preferred channels .For receiving communication from brands and stores, especially among internet users between the ages of 31 and 65. Likewise, according. To the results of the study of media and device consumption among internet users. In mexico prepared by the iab, 74 percent of smartphone users use these devices .To receive, review and/or send emails.

According to a Market Study Carried Out

Due to the relevance of mailing , brands must evaluate the effectiveness of their campaigns to better focus their resources and achieve a greater response from their consumers. The relevant findings on the status and effectiveness of eMail Marketing in Mexico between 2016 and 2017 based on three fundamental metrics. 1. Bounce Rate The Cameroon B2B List first metric to evaluate in a campaign is the bounce rate. This refers to the number of emails that are not delivered due to an error in the email addresses that make up the brand databases. In the case of Mexico, the bounce rate is 5.4 percent, so the delivery of the bases is considered good. 2. Open Rate The opening rate indicates whether the subject or title of our communication was impressive and/or interesting for the user,

The First Metric to Evaluate in a Campaign Is the Bounce

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since it measures how many people opened the email with our campaign. In Mexico, the opening rate is 18.7 percent and 78 percent, according to Mittum. It is Cameroon B2B List also important to note that the time and day of shipments influence this metric. Communication sent between 12:00 and 2:00 p.m. has a higher open rate, at 19.8 percent. Likewise, the days with the highest opening percentage are Tuesdays and Sundays. 3. Reactivity Rate (CTOR) Finally, the metric that helps us evaluate the quality of the campaign is the reactivity rate or click-to-open rate (CTOR), since it shows the clicks on the links included in the body of the email; thus showing the user’s interest in the content sent to him. In our country, the CTOR is 3.8 percent,

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